Let \(z=x+iy\) and \(w=u+iv\), where \(x,y,u\) and \(v\) are real numbers. Then
\[zw = (x+iy)(u+iv) = (xu-yv)+i(xv+yu).\]
This definition looks very contorted and complicated because it seems far removed from the usual multiplication of real numbers, or is it?
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