A club models the next period's choices between Activities A and B using \(M=\begin{pmatrix}0.7&0.2\\ 0.3&0.8\end{pmatrix}\). Columns represent the current activity (A, then B); rows represent the next activity (A, then B). For example, 0.7 is the proportion of current A members predicted to choose A next period. Each member chooses exactly one activity, and the model assumes no members join or leave. The current numbers are \(v=\begin{pmatrix}120\\ 90\end{pmatrix}\).
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