A meal delivery company, FoodforEu, offers two subscription plans, Basic Plan and Premium Plan, with a 3-day free trial for both plans. Over time, it was found that 76% on the Basic Plan continued their subscription after their trial, while 89% of customers on the Premium Plan continued their subscription after trial.
In a particular month, 65% of new customers signed up for the Basic Plan 3-day free trial while the rest signed up for the Premium Plan 3-day free trial.
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